Online Marketing

FREE Search Engine Optimization

Ok it looks like we got your attention, but now you want to know exactly what you get for FREE. Is this some kind of sales trick? Don’t the search engines find you eventually anyway? What we provide for FREE when we design your website is everything recommended in Google’s Search Engine Optimization Starter Guide.

Our FREE SEO Features includes:

• Search Engine Semantic Coding
• User Friendly Navigation
• Domain Name Research, Optimization & Registration
• Competitive Research Analysis
• Valid HTML/CSS Coding
• Keyword Research
• Information Architecture
• Usability Best Practices

Keyword Research - Included with our FREE SEO

In addition to everything in the Google starter guide, we also perform critical keyword research. This is the process of discovering the most popular search terms used by your customers and incorporating them into your site’s title, meta-tags, file names and directory structure. It is a very common mistake to target the wrong or low traffic search terms.  The result is that you pay for this mistake, with very few visitors to your website and lost time.

The SEO process is often referred to as “on page” SEO and is of increasing importance to Google. On-page SEO is the foundation for being discovered by the search engines, however in most cases it will not get you to the front page by itself.  A successful online marketing campaign also includes structured content creation, targeted inbound links, social networking and pay per click advertising.

Domain Name Research and Registration - Included with our FREE SEO

The three most important aspects of promoting a business still apply online. They are location, location, and location. We do the keyword research for you to recommend a domain name that will help place you at the top of the search engines. A good domain name and a little search marketing can put you on the busiest intersection on the web... so you show up where your customers are looking. All search engines favor domain names with the search terms in the name. We help you select the right keywords so you can leverage this powerful advantage over your competitors. If we design your website, then this service is included.

The Why and How of Online Marketing

Every once in a while we find ourselves in an interview with a client who asks, “How does this whole internet thing work anyway?”  The best analogy for why online marketing works so well is that you get to view how well your customers respond to your advertisement.  Imagine you send out 10,000 postcards to advertise your business.  In addition to tracking how many people called you, wouldn’t it be great to know how many people threw it straight into the trash, how long people spent reading it and how many people came back to read it a second time.  With online marketing you can track all of those elements and more. By tracking your customer’s responses you can incrementally improve your ad message by getting rid of the parts your customers don't like and adding more of what they do like. You can also target more of the prospects interested in your message and stop advertising to prospects who have little or no interest in your offer.

Pay Per Click Advertising

If search engine optimization is so great then why do I need to pay for clicks to get visitors to my website? 91% of all internet users never leave the front page and that is why you need to pay for clicks. Pay per click or paid search is the search engine marketing of choice for 90% of all companies who market online. Internet Marketing Advantage can get you instant, constant and guaranteed exposure on the major search engines including Google, Yahoo and MSN. The benefits of pay per click advertising are:

• It is highly targeted
• Consumer driven
• Provides immediate and measurable results

Compared to traditional advertising methods such as newspaper or radio, it is the most cost effective advertising option available. There is no other advertising medium where your business can instantly reach millions of prospects searching for your product or service. Internet Marketing Advantage specializes in pay per click management.

Today many companies are finding pay per click to be too costly to manage on their own. There are a few reasons for this. The first is more businesses are competing for front-page exposure. Secondly, most companies do not have the dedicated in-house resources required to make PPC marketing cost-effective.

Pay per click advertising takes constant fine-tuning because your competition is always adjusting their campaigns and their bids…just like we do for you.  As part of our search marketing services, our Search Engine Marketing consultants will constantly monitor and adjust your ads and bids to get the most for your advertising budget.